Description

Dive into a profound exploration of how economic logic has permeated every facet of modern life, from our deepest desires to our most fleeting attention. This collection unmasks the hidden currencies of longing and the unseen prices we pay in a world increasingly defined by capital and algorithms. Discover what truly remains when the illusion of infinite desire confronts the reality of our shared humanity.

Table of Contents
1. The Dilemma of a Discipline Attempting to Explain “Everything”
2. The Audacious Expansion of Economics: From Love to Crime
3. The Gentle Face Hidden Behind the Mask of Homo Sapiens
4. Between the Beauty of Equations and the Raggedness of Reality
5. The Opportunistic Empire of Economics
6. The Lazy Calculators of Those Holding a Hammer
7. Is My Desire Truly Mine? The Secrets Hidden by Economics
8. The Hypothesis of Infinite Desire: An Empty Set Imposed by the System
9. The Genealogy of Desire: When Did We Start Believing Deficiency is an “Instinct”?
10. A Flood of Supply: Building a Dam Named Desire
11. The Expansion of Economic Territory: Markets Ruled by the Non-Scarce
12. The Prison of Infinity: What Remains Where Technology Erases Scarcity
13. The Eternally Hungry New Humanity: The New Scarcity Confronting the Myth of Abundance
14. The Paid-in-Full 24 Hours: Who Owns Your Gaze?
15. The Trap of Cost-Effective Dopamine: The Most Expensive Transaction Under the Name of “Free”
16. Attention: The Fishhook Scooping “1” from the Ocean of Data
17. Creatures Feeding on Meaning: Why Brands Are Not Illusions
18. Eagerness Beyond Functionality: Why Consumers Pay the “Brand Tax”
19. What Remains After Stripping Away the Logo: Standing at the Boundary Between Meaning-Making and Vanity
20. In a Society Where Even Healing Has Become Capital
21. Emotional Bankruptcy Amidst Physical Affluence: The True Identity of What Plagues Modern Individuals
22. Beyond Emotional Capitalism
23. The Emotional Burnout Society and the Consumption of Empathy
24. Unabolished Subjugation: On Sophisticated Forms of Shackles
25. Where the Defense Lines of Civilization Collapsed, the Savagery of Economics Settled In
26. The Expansion of Means and the Poverty of Purpose: The Illusion of Freedom Without Principles
27. Where the Fortresses of Capital Collapse, the Exploration of Instinct Begins Anew
28. The Chilling Law: When Capital Kneels Before Those Who Forget Money

Details
– Language: English
– Essay Count: 28
– Format: Digital PDF
– Author: Jinseong Min, Mola Mola
– © 2026 Jinseong Min, Mola Mola. All rights reserved.