Mola Mola Lab White Studio

Uncover the true forces at play in corporate decision-making. These 7 essays dissect why internal politics and friction often dictate the fate of innovation and strategic expansion.

1. Anchors and Offshoots: Marketing Strategies for Business Model Expansion A common dilemma in corporate growth occurs when a company seeks to expand into a new business model while its primary business model remains rigid and unalterable. The core operation serves as the company’s financial bedrock—its cash cow—and attempting to modify its pricing, supply chain, or product structure risks diluting brand equity or alienating core customers. Under these constraints, how does a strategic marketer promote a new business model when the existing product foundation cannot be changed?
2. Guerrilla Strategy in the Shadows: Marketing a New Business Model Against Internal Resistance In corporate expansion theory, leveraging an existing user base for a new business model is often presented as a seamless cross-selling strategy. In reality, internal product marketers face a far harsher operational bottleneck: the intransigence of the core business team.
3. The Politics of Friction: Why Corporate Inertia Defeats Logical Strategy From a pure management logic perspective, integrating a promising new business model directly into an established product interface is an obvious choice. Unifying the user experience, leveraging primary traffic streams, and offering a seamless ecosystem maximizes total corporate value.

[Back of the Receipt] Week 3: Strategy Meets Reality: Unpacking Corporate Friction